Personas. Understand potential users through prototypes.
What are personas, how are they developed and what benefits does the persona concept offer?
Personas are conceived users of a solution, software, service or product.
They have hobbies, values, motives, attitudes. And thus also expectations towards the usage of a product.
As fictitious users they show usage patterns. And these patterns companies should/must consider when developing products or solutions.
Is it important for you, if your users try to eat healthy and care for environmentally friendly driving? It may effect you, e.g. how do you convince environmentally conscious users of your product, if you decided to produce it in regions with lower environmental and social standards?